Web writing courses
Essential Writing Skills to Support Web Self-Services
How to Develop Editorial Guidelines for Your Wiki
How To Write FAQs That Help Customers Help Themselves
Repurposing Print Documents for the Web
Writing Content For Your Company’s Intranet: How To Reach Your Colleagues
Writing E-Newsletters That Work
Writing for the Web
Upcoming events & courses
April 26, 2013
Why a 280-Character Customer Service Tweet is a Bad Idea
Read this tale of social customer service in which Bluehost sends me, the customer, a 280-character response that's broken mid-sentence into two 140-character tweets. Read my explanation of why writing to a customer in this fashion is the opposite of a good idea.



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