E-WRITE MOBIS
Contract GS-02F-0074S
for Writing, Training, Course Development, Materials
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April 26, 2013
Why a 280-Character Customer Service Tweet is a Bad Idea
Read this tale of social customer service in which Bluehost sends me, the customer, a 280-character response that's broken mid-sentence into two 140-character tweets. Read my explanation of why writing to a customer in this fashion is the opposite of a good idea.
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