Whitepapers
Customer Service E-Mail Quality Review Tool
Go to download pageUse the seven standards listed in this Quality Review Tool to review and score customer service agents' e-mails. (9 pages; 127 KB PDF)
FAQs Style Guide
Go to download pageNeed to write FAQs that help customers help themselves? Download our FAQs Style Guide, originally prepared for the Energy Information Administration (EIA). Though the examples in the FAQs Style Guide are specific to EIA, you'll find the Style Guide useful if you want to write FAQs that answer customers questions completely and concisely. (9 pages; 405k PDF)
Guide to Writing for Social Media
Go to download pageWe developed this practical, hands-on social media writing guide for the Centers for Disease Control, but the examples and advice aren't just for health communicators. If your organization wants to provide high quality social content for customers and readers, download the Guide, review the many examples, and practice writing customer-oriented Tweets, Facebook posts, and texts. (57 pages; 1.7 MB PDF)
Web Editorial Style Guide
Go to download pageTrying to standardize spelling, punctuation, grammar, and capitalization at your website? Download the 66-page Web Editorial Style Guide we developed for the Energy Information Administration (EIA). Though the Style Guide is illustrated with EIA-related examples, its common sense advice is useful for anyone who wants to publish correct, consistent content. (66 pages, 1.16 MB PDF)
Which Hotel Chain Does E-Mail Best?
Go to download pageAt the height of travel season, we decided to conduct a non-scientific experiment to find out which hotel chain does customer service e-mail best. We sent the identical e-mail query to hotel chains with properties near Chicago’s Midway Airport and received responses from five hotel chains: Best Western, Marriott, La Quinta, Hyatt, and Hilton. To see which hotels provided excellent service and which bombed, download the hotels' e-mail responses and our comments. (7 pages; 188k PDF)
Upcoming events & courses
April 10, 2012
Job: MANDIANT looking for Technical Documentation Writer
Are you passionate about designing applications that solve real problems? Do you have an interest in building products that help national security and Fortune 500 companies protect their networks from evil? Are you smart, analytical, and curious about how things work? If this description sounds like you, then read on…



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