Whitepapers

FAQs Style Guide

Need to write FAQs that help customers help themselves? Download our FAQs Style Guide, originally prepared for the Energy Information Administration (EIA). Though the examples in the FAQs Style Guide are specific to EIA, you'll find the Style Guide useful if you want to write FAQs that answer customers questions completely and concisely. 9 pages, 405k PDF


Web Editorial Style Guide

Trying to standardize spelling, punctuation, grammar, and capitalization at your website? Download the 66-page Web Editorial Style Guide we developed for the Energy Information Administration (EIA). Though the Style Guide is illustrated with EIA-related examples, its common sense advice is useful for anyone who wants to publish correct, consistent content. (66 pages, 1.16 MB PDF)


Which Hotel Chain Does Customer Service E-Mail Best?

At the height of travel season, we decided to conduct a non-scientific experiment to find out which hotel chain does customer service e-mail best. We sent the identical e-mail query to hotel chains with properties near Chicago’s Midway Airport and received responses from five hotel chains: Best Western, Marriott, La Quinta, Hyatt, and Hilton. To see which hotels provided excellent service and which bombed, download the hotels' e-mail responses and our comments. 7 pages, 188k PDF

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    February 21, 2012


    Great job leads for DC-area writers

    Here are a couple of prime job openings in the D.C. area for writers. The first is at the Investment Company Institute (ICI). I've worked with ICI, and it's a great environment for intelligent wordsmiths who understand the financial services industry. I would be thrilled if a great candidate for their Writer/Editor job picked up the lead through this blog. The second is at the World Resources Institute (WRI). I haven't worked with WRI, but this is D.C., so I know someone who went to college with someone whose cousin knows someone who's worked there.

    Read more on the blog »