Writing Content For Your Company’s Intranet: How To Reach Your Colleagues

Writing well for your company’s Intranet should be easy, right?  After all, the users are your colleagues.  But writing for your Intranet can be challenging for many reasons: you have too much information and too little time to edit or rewrite, you haven’t been given adequate writing standards, or you need to find a place for your content within the ever-growing Intranet.  In this course, you’ll learn how to develop content that meets users’ needs and prevent your Intranet from becoming a company junk drawer.

What you will learn:

  • the basic web writing principles that will help you create useful Intranet content
  • how to provide lots of information online without overwhelming your readers
  • how to develop Intranet writing standards to share with your colleagues or staff to improve the quality of Intranet content
  • how to write content that “markets” your department or project to the rest of the company

Course length: one day

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    February 26, 2015


    How to Write Email Templates That Don’t Make Customer Service Agents Sound Like Robots

    When it comes to writing emails to customers, contact center managers fall into two camps. The first is the “Have You Seen Their Writing?” camp. These managers are so concerned about their agents’ poor writing skills that they require agents to use canned responses when they reply to customers’ emails. The second is the “Keepin’ it Real” camp. These managers are so concerned about the authenticity of their agents’ emails to customers that they reject templates. These managers know that their no-template approach makes it likely that agents will send some poorly writtenemails to customers, but requiring agents to use templates is just too robotic. So, who’s right?

    Read more on the blog »