Writing Content For Your Company’s Intranet: How To Reach Your Colleagues

Writing well for your company’s Intranet should be easy, right?  After all, the users are your colleagues.  But writing for your Intranet can be challenging for many reasons: you have too much information and too little time to edit or rewrite, you haven’t been given adequate writing standards, or you need to find a place for your content within the ever-growing Intranet.  In this course, you’ll learn how to develop content that meets users’ needs and prevent your Intranet from becoming a company junk drawer.

What you will learn:

  • the basic web writing principles that will help you create useful Intranet content
  • how to provide lots of information online without overwhelming your readers
  • how to develop Intranet writing standards to share with your colleagues or staff to improve the quality of Intranet content
  • how to write content that “markets” your department or project to the rest of the company

Course length: one day

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    March 20, 2015


    Hotel Allegro, Get Your Customer Service Act Together: When Multichannel Goes Wrong

    Last week, I stayed at the Hotel Allegro in Chicago. My stay was OK, maybe a C-. The hotel's under construction, the wi-fi was sketchy, you have to leave the hotel to go to its 312 Chicago restaurant, and the room was really small. I might stay there again, but probably not. Why am I telling you all this? Because my post-stay experience as an Allegro customer presents an object lesson in how not to do multichannel customer service. Here's what happened.

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