Writing Content For Your Company’s Intranet: How To Reach Your Colleagues

Writing well for your company’s Intranet should be easy, right?  After all, the users are your colleagues.  But writing for your Intranet can be challenging for many reasons: you have too much information and too little time to edit or rewrite, you haven’t been given adequate writing standards, or you need to find a place for your content within the ever-growing Intranet.  In this course, you’ll learn how to develop content that meets users’ needs and prevent your Intranet from becoming a company junk drawer.

What you will learn:

  • the basic web writing principles that will help you create useful Intranet content
  • how to provide lots of information online without overwhelming your readers
  • how to develop Intranet writing standards to share with your colleagues or staff to improve the quality of Intranet content
  • how to write content that “markets” your department or project to the rest of the company

Course length: one day

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    October 21, 2015

    What We Can Learn About Customer Service Writing from the Hair in the Starbucks Oatmeal

    While on a work trip to Las Vegas, I found a long, straight hair in my Starbucks oatmeal. I wasn't happy. With stomach rolling, I put down my spoon and and reached for my phone to tweet Starbucks. After a brief Twitter exchange, Starbucks and I shared an extended email exchange. Read Starbucks' emails and my comments on why some of their customer service writing choices don't work.

    Read more on the blog »