Web Content Project
Write and revise content for website relaunch.
- Write, concise, easy-to-read web content that sells GEICO Insurance.
- Use a professional and friendly tone.
- Write content to enable policyholders to self-serve.
- Reduce information overload: provide essential information for policyholders and prospects.
We “cleaned house,” tossing out unnecessary content. We organized essential information into neat and logical pages, and translated complicated insurance information to easy-to-understand language.
E-Mail Marketing Campaign
Develop a library of marketing e-mails.
- Develop several e-mail marketing concepts for a variety of audiences and messages.
We developed e-mail templates; both the text and graphic elements could be easily customized for different messages and target audiences.