GEICO

Web Content Project

Write and revise content for website relaunch.

Our Assignment

• Write, concise, easy-to-read web content that sells GEICO Insurance.
• Use a professional and friendly tone.
• Write content to enable policyholders to self-serve.
• Reduce information overload: provide essential information for policyholders and prospects.

Highlight
We “cleaned house,” tossing out unnecessary content. We organized essential information  into neat and logical pages, and translated complicated insurance information to easy-to-understand language.

E-Mail Marketing Campaign

Develop a library of marketing e-mails.

Our Assignment

• Develop several e-mail marketing concepts for a variety of audiences and messages.

Highlight
We developed e-mail templates; both the text and graphic elements could be easily customized for different messages and target audiences.