eSylvan

Project
Create new content for eSylvan‘s website re-launch.

Our Assignment

  • Write content that sells eSylvan’s online tutoring service.
  • Explain what eSylvan does so the message has an emotional and rational appeal and an upbeat, conversational tone.
  • Write web content for a variety of users.

Highlight
We developed a template for eSylvan subject matter experts (SMEs) to use to provide E-WRITE with rough content. The easy-to-use template enabled SMEs to bottom-line the main message for each page and provide details to support the message. The result was an efficient writing process; we got what we needed from the SMEs on the first round, eliminating multiple queries and drafts.

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    February 21, 2012

    Great job leads for DC-area writers

    Here are a couple of prime job openings in the D.C. area for writers. The first is at the Investment Company Institute (ICI). I've worked with ICI, and it's a great environment for intelligent wordsmiths who understand the financial services industry. I would be thrilled if a great candidate for their Writer/Editor job picked up the lead through this blog. The second is at the World Resources Institute (WRI). I haven't worked with WRI, but this is D.C., so I know someone who went to college with someone whose cousin knows someone who's worked there.

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