With a mere month and a handful of days to go before Inauguration Day, and a record-busting onslaught of bus and train riders expected, Washington DC's Metro has launched a new website. Yesterday's Washington Post included an interesting site review. The Post...
Content strategy
Archiving Back Issues of an E-Newsletter: When is Enough Enough?
Even with “Web 3.0” just around the corner, many companies continue to publish good old e-newsletters. But handling the back issues of these newsletters can be a nagging content management problem. How long should you make back issues of your e-newsletter available...
About Us Pages: What Does This Company Do?
"Should I buy this company's product or service?" "Is this organization reputable?" To answer those questions, you naturally click to the About Us web page. But once there, it is likely that you won't find useful answers and information. In his September 29th...
