Writing for the Web: Register for this course on March 15, 2013 in Silver Spring,MD

This course will provide you with what you’ve often said you need: practical guidance on writing web content, examples of effective content, and the opportunity to practice your writing skills. This hands-on workshop introduces you to the principles of web writing and gives you concrete strategies for writing to online readers. You’ll learn how to […]

The Seven Traits of Better Web Content

Want to do web content right? Make sure your web writing has these seven traits: Doable, Scannable, Readable, Findable, Clickable, Personal, and Deep.

Web Content Write-a-Thon: March 2 in Silver Spring, MD

No, it’s not a dance-a-thon or a walk-a-thon. It won’t make you tired or give you sore feet. It’s a Web Content Write-a-Thon. Sign up for this half-day hands-on web writing workshop, and make progress on your own web content project. This Write-a-Thon isn’t a traditional class. You’ll have uninterrupted time to work on your web content, and you’ll get individual help from E-WRITE’s expert web writing instructor, Leslie O’Flahavan. Enroll by yourself or bring your colleagues. You can work on your own or in a small group.

This law firm’s marketing copy is so dry it makes me thirsty

My goodness. This brochure copy from a Baltimore law firm — one I’ve worked with and really like — has to be the flattest, driest writing ever. A deadly dull offer? Targeted brochure copy that’s directed to “everyone”? Using 27 words when 15 will do?

About Us Pages: What Does This Company Do?

“Should I buy this company’s product or service?” “Is this organization reputable?” To answer those questions, you naturally click to the About Us web page. But once there, it is likely that you won’t find useful answers and information.  In his September 29th Alertbox newsletter, usability guru Jakob Nielsen summarizes his About Us page research. […]