by Marilynne Rudick | Jul 11, 2010 | Writing Matters Blog
We recently evaluated the correspondence of a major insurance company and its competitors. Using a benchmarking tool we developed, we rated their e-mails and letters to customers on seven Standards. One Standard that we carefully looked at was tone:...
by Marilynne Rudick | Jul 2, 2010 | Plain Language Writing Courses, Writing Matters Blog
Poor President Obama. Besieged from the right and the left on Afghanistan, Iran, the economy, not to mention the oil disaster in the Gulf. He’s accused of being too cerebral (No drama Obama) and of being too belligerent (“know whose ass to kick”)....
by Leslie O'Flahavan | Jun 16, 2010 | Plain Language Writing Courses, Writing Matters Blog
I’ve spent the last two days attending (and speaking at) the ACCE Call Center Management Conference. I have heard lots of insightful presentations about providing excellent customer service and I’ve met some really intelligent and interesting people....
by Leslie O'Flahavan | Oct 28, 2009 | Writing Matters Blog
Wordle may not be new, but it’s new to me and I can’t stop playing with it. Wordle is “… a toy for generating ‘word clouds’ from text that you provide. The clouds give greater prominence to words that appear more frequently in the...
