Benchmarking

Measure e-mail quality for book publisher

We measured the quality of e-mails sent to customers by the world’s largest publisher and distributor of children’s books.

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Score e-mail quality for consumer products manufacturer

We helped the manufacturer assess whether its e-mails to customers were of better quality than its competitors' e-mails to customers. For this benchmarking project, we used our proprietary E-Mail Quality Review Tool to score approximately 160 e-mail responses.

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  • Recent Posts

  • March 15, 2021


    12 Not-Boring Ways to Start a Customer Service Email

    The first sentence of an email to a customer gets more attention than all the other sentences combined. Here are 12 different ways to write a first-impression sentence that gets the email conversation off to a great start.

    Read more on the blog »