Want to make your knowledge base articles easier to read and your instructions easier to follow? Quit the throat-clearing. Cut the Notes. Stop writing stuff like this: Note: This is the default when...
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When GenAI Should Do the Writing
[This article was originally published by Contact Center Pipeline.] The poets, newspaper journalists, and novelists may be weeping into their embroidered hankies about generative AI (GenAI) being...
A loving goodbye to my E-WRITE partner, Marilynne Rudick
Marilynne Rudick and I formed E-WRITE in 1996. She retired in 2011, and she passed away this February. I loved her with all my heart. Our partnership is the source of every good thing that has...
Your Knowledge Base Articles Need Better Titles
** This article is the first in a four-part series on writing better FAQs and knowledge base content. Let's get started! ** You’re exhausted. Your knowledge base has 23 bazillion articles in it, and...
Mastering Customer Service Writing with Leslie O’Flahavan
[This article was originally published by Help Desk Migration by Relokia] In an era when 41% of consumers say live chat is their top support channel, and 73% report high satisfaction with chat...
Your Social Posts Are Boring, But They Don’t Have To Be
You know the type, right? The “We published a report” post that gets a couple of weak likes or the “We hosted a meeting” post that's shared only by the people in the accompanying photo. Boring posts...
Your FAQs Are the Junk Drawer of Self-Service
[This article was originally published by ICMI.] I wish FAQs were the 8-track players of customer self-service, but they are not. Lots of companies still publish FAQs pages and lots of desperate...
Four Ways to Handle Plain Language Pushback from Stubborn SMEs
[This article was originally published by WordRake.] In a just world, you wouldn’t have to convince your subject matter expert colleagues that your plain language edits make their documents better....
Your “Contact Us” Page is Making it Harder for Customers to Contact You
[This article was originally published by ICMI.] Your company’s “Contact Us” page is the most utilitarian, least sexy page at your website. It has one job: helping people who need to contact you...
Five Tips for Using Gen AI as a Customer Service Reading Tool
[This article was originally published by ICMI.] As a lifelong writing teacher, I’m overwhelmed (traumatized?) by our industry’s gen AI frenzy. Yes, our agents will be faster if they use gen AI...
Writing to Customers Whose First Language Isn’t English
[This article was originally published by Contact Center Pipeline.] All our customers deserve our empathy, but the ones who write to us in English when English isn’t their primary language deserve a...
Writing Well When Your Attention is Divided
[This article was originally published by Contact Center Pipeline.] These 10 tips will enable you to focus on your message. Your heart is in the right place. You intend to focus on the important...















