Content Strategy
- what you want your content to accomplish – for you and for your readers
- how to write and maintain your content
- how you’ll know your content is working
We can help you
- conduct a top-to-bottom content audit, so you know what you have, what you should get rid of, and what you’ll need to write
- develop goals, a content formula, and an editorial calendar for your blog, newsletter, or site
- transition from print to web: convert a report into a mini-site or a workbook into an online course
- set goals for and integrate your social media messages
- communicate your content strategy to everyone in your organization
Contact us to learn more about our content strategy services.
Content Strategy Posts
Content With a Destination: DC’s Metro Launches New Site
With a mere month and a handful of days to go before Inauguration Day, and a record-busting onslaught of bus and train riders expected, Washington DC's Metro has launched a new website. Yesterday's Washington Post included an interesting site review. The Post...
Archiving Back Issues of an E-Newsletter: When is Enough Enough?
Even with “Web 3.0” just around the corner, many companies continue to publish good old e-newsletters. But handling the back issues of these newsletters can be a nagging content management problem. How long should you make back issues of your e-newsletter available...
About Us Pages: What Does This Company Do?
"Should I buy this company's product or service?" "Is this organization reputable?" To answer those questions, you naturally click to the About Us web page. But once there, it is likely that you won't find useful answers and information. In his September 29th...