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One Voice to Rule Them All: Online Content Governance – ASAE Technology Conference & Expo
December 16, 2014 @ 10:45 am - 11:45 am
On Tuesday, December 16, please join me and Jessica Ek, social media engagement manager for the American Nurses Association, at the ASAE Technology Conference & Expo for a hands-on session on content governance.
For many organizations, the web often feels like the Wild West: too little content governance, a loosely defined content strategy, competing departments, and a lack of direction. An association’s website is a process, not a project. Without a content plan, redesign projects are just short-term fixes. In this interactive session, learn best practices for governing web content. Learn options for organizing your web content contributors, how to mediate conflicts between groups, and how to maintain a consistent editorial style and voice. This session will include hands-on activities that will help you fix the most needed parts of your web content governance