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Web Writing Workshop: How Better Content Always Improves Your Site
July 17, 2012 @ 12:00 pm - 2:00 pm
For the Association Media & Publishing‘s DC Lunch & Learn program…
You may not have the time, staff, budget, or permission to do a complete website relaunch, but well-written content always upgrades your site. In this Lunch & Learn workshop, you will learn:
- The seven traits of plain language web content
- How to write micro content such as headlines and hyperlinks
- Why the bite, snack, and meal approach to web writing is practical and reader-friendly
You’ll see before-and-after examples that show howa plain-language makeover makes such a difference. This workshop includes web writing exercises, so you’ll get hands-on practice revising or writing content that connects with readers.