Social Media Writing Courses

In Unusual Times, Replace the Usual Customer Service Phrases

On a typical day, most customers will understand what you mean even if you use less-than-graceful words when you speak or write. For example, lots of customers dislike the phrase “No problem!” but they’ll look past it if you’re providing great service. They’ll give...

How to Write Automated Texts That Sound Human, Not Robotic

By Leslie O’Flahavan, E-WRITE and Rich Weborg, OneReach If your customers have opted-in to receive texts from your company, they probably realize that some of your texts are going to be automated. They understand that sometimes texts from your company were sent by an...

Why a 280-Character Customer Service Tweet is a Bad Idea

This is a tale of social customer service. The main characters in this story are Bluehost, the company that hosts my website, and me, the customer. Our "happy marriage" has lasted about 4 years, but now we are on the rocks because my website keeps going down. In...

Six Things that Won’t Change About Writing to Customers

This article was first published in the Winter 2012 issue of CRM Magazine. In the last few years, almost everything about writing to customers has changed. The number of channels has gone from three (letters, faxes, and e-mails) to at least seven (letters, faxes,...

Seven Must-Have Elements of Your Social Media Emergency Kit

This guest post is by Andrea Ford, friend and colleague extraordinaire. Andrea is the Content Lead at Create Digital, an agency in Richmond, Virginia that works with Fortune 500 brands to help make their social media smarter. Create Digital specializes in three...

Download our “Guide to Writing for Social Media”

Check out our latest handy free download for wordslingers and communication campaigners: Guide to Writing for Social Media. We developed this 57-page guide for the Centers for Disease Control (CDC). The examples in the guide are health-related, but the advice about...

Subscribe to our Newsletter

Recent Posts

Writing Workbook