Dusit Thani Hotel – Bangkok
How to Write to Customers in Your Airline’s Brand Voice – WACRA Annual Conference
Dusit Thani Hotel - Bangkok Bangkok, ThailandYour customers know your airline in many ways: from TV ads, newsletters, your website, promotions, posters, social media accounts, YouTube videos, and from flying with you -- of course. From all these pleasant contacts,customers "make friends" with your airline. They experience your brand voice as upbeat, accommodating, even glamorous. However, when customers contact airlines for […]
How to Write to Customers in Your Airline’s Brand Voice – WACRA Annual Conference
Dusit Thani Hotel - Bangkok Bangkok, ThailandYour customers know your airline in many ways: from TV ads, newsletters, your website, promotions, posters, social media accounts, YouTube videos, and from flying with you -- of course. From all these pleasant contacts,customers "make friends" with your airline. They experience your brand voice as upbeat, accommodating, even glamorous. However, when customers contact airlines for […]
How to Respond to Angry Customers in Social Media – WACRA Annual Conference
Dusit Thani Hotel - Bangkok Bangkok, ThailandIt's challenging enough for airlines to respond to angry customers when they call us or email us. So how should we respond to them when they tweet or post on Facebook? Angry customers' public complaints in social media can make our airlines look bad, even when we are taking appropriate steps to resolve their problems. […]
How to Respond to Angry Customers in Social Media – WACRA Annual Conference
Dusit Thani Hotel - Bangkok Bangkok, ThailandIt's challenging enough for airlines to respond to angry customers when they call us or email us. So how should we respond to them when they tweet or post on Facebook? Angry customers' public complaints in social media can make our airlines look bad, even when we are taking appropriate steps to resolve their problems. […]