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SOCAP Symposium 2017

Fairmont Chicago, 200 N. Columbus Drive
Chicago, IL 60601 United States
https://www.socap.org/events-education/featured-events/2017-symposium/agenda

April 2017

SOCAP Symposium: Email Writing Masterclass – Part 1

April 24, 2017 @ 10:45 am - 11:20 pm
SOCAP Symposium 2017, Fairmont Chicago, 200 N. Columbus Drive
Chicago, IL 60601 United States
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Hands-on email writing workshop for customer care leaders

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SOCAP Symposium: Email Writing Masterclass – Part 2

April 24, 2017 @ 1:45 pm - 2:15 pm
SOCAP Symposium 2017, Fairmont Chicago, 200 N. Columbus Drive
Chicago, IL 60601 United States

Hands-on email writing workshop for customer care leaders

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SOCAP Symposium: How to Speak in One Consistent Brand Voice – Air Canada Case Study

April 25, 2017 @ 1:45 pm - 2:50 pm
SOCAP Symposium 2017, Fairmont Chicago, 200 N. Columbus Drive
Chicago, IL 60601 United States

      I'll be co-presenting with Vicki Benoit, Air Canada's Director of Customer.   In this session, Vicki Benoit of Air Canada will provide a case study that describes the "AC Talks" project it completed in 2016, with the support of Leslie O’Flahavan of E-WRITE. The AC Talks project broke down silos at Air Canada and enabled teams from different parts of the airline to work together toward a unified goal: Use Air Canada’s updated brand voice to communicate…

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