by Leslie O'Flahavan | Jun 26, 2019 | Featured, Writing Matters Blog
Is your company or government agency using a tone of voice that connects with customers online, or is it using a stale, bureaucratic voice that repels them and breeds distrust or confusion? In this recorded webinar, I cover what brand voice is and how it’s governed. I...
by Leslie O'Flahavan | Dec 17, 2016 | Featured, Writing Matters Blog
If your company’s advertising makes your product sound fun, practical or hip and your customer service emails, chats or tweets sound scoldy or legalistic, you’ve got a problem. It’s not good for your company to use one voice when it’s trying to make a sale and another...
