April 27, 2018
If you write content for your own website or your employer’s, you’ll want to learn to use the “Bite, Snack, Meal” approach, so you can reach more readers and give them information they’ll care about. Register for my free 90-minute webinar on May 8, 2018, and you’ll gain content writing skills you can use right away.
August 31, 2015
Web design trends shape the way we write. Learn how sharelines, infinite scroll, large typography, and visual browsing call upon web content writers to develop new skills.
February 15, 2011
On February 23, 2011, I am teaching a day-long course for Web Manager University in Washington, DC. Content Managers’ Playbook: Proven Strategies for Getting Readable Content is ideal for anyone who manages content and the people who write it. I’ve provided the full course description, below. During the course, I’ll share some of the interviews […]
September 13, 2010
If you are a web writer, web editor, or content manager, you often find yourself trapped. You have loads of responsibility for publishing user-focused content, but too little authority (or none at all) over the people who contribute that content. You can’t “make” your colleagues update their pages, follow the style guide, or meet content […]
August 29, 2010
Sometimes the best solution to a problem is the simplest one. Overweight? Eat less. Low on funds? Sell the flowery china you inherited from your great aunt. Flabby, non-engaging web content? Cut it in half. Sometimes the best thing you can do to your web content is just make it shorter by half. My experiment: […]