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Home » Marketing

Seven Ways a Single Marketing Email Can Destroy Your Relationship With Customers

by Leslie O'Flahavan | Feb 13, 2014 | Writing Matters Blog

I love to quilt. It’s my hobby. And like most hobbyists, I love to shop. (Sometimes I love shopping for quilt stuff more than making quilts.) My favorite quilt shop is about 10 miles from my home. Over the last five years, when many fabric stores have gone out of...

This law firm’s marketing copy is so dry it makes me thirsty

by Leslie O'Flahavan | Jan 11, 2012 | Writing Matters Blog

My goodness. This brochure copy from a Baltimore law firm — one I’ve worked with and really like — has to be the flattest, driest writing ever. Legal Services AvailableBased on conversations and inquiries made by several of our current clients, we...

Social Media Press Release: A New Approach to the Old Problem of Getting Noticed

by Marilynne Rudick | Oct 10, 2009 | Content strategy, Social Media Writing Courses, Writing Matters Blog

When more than 50 people lost their lives in a train wreck in 1906, Ivy Lee—the father of public relations—issued the first-ever news release, a public statement about the crash from Pennsylvania Railroad officials. The New York Times was so impressed with this...

Crimes Against Clarity: Marketese and Malaprops

by Leslie O'Flahavan | Aug 6, 2009 | Writing Matters Blog

“These people really need you.”  That’s what I hear just before a reader, client, or other word lover shows me some buzzword-loaded, abstraction-choked paragraph of marketese she’s found online. And that’s what Writing Matters reader Jill...

It’s Not E-Mail Marketing if I Can’t Figure Out What You Sell

by Leslie O'Flahavan | Jun 4, 2009 | Writing Matters Blog

Received this “cold call” e-mail today from XYZ Networks [not the company’s real name]. Opened it in preview pane as it had a scary, spammy subject line: “XYZ Networks Meeting.” Never heard of XYZ Networks. Read it four times....

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