Do-it-Yourself Outreach: Advice from a PR Pro

This guest blog post comes from writer and publicity expert Erin Flynn Jay of Flynn Mediaand it goes out to all the book authors. In these lean times, you’ll probably have to do your own PR. Read Erin’s practical suggestions on how to draw attention to your book. “Many authors decide to promote their own […]


Social Media Press Release: Tips and Examples

Does the traditional press release format work in the world of 24-hour news, blogs, Facebook and Twitter? Many media professionals think the 100-year-old press release format is ineffective and obsolete. They’re calling for a new approach. Read my companion post: The Social Media Press Release: A New Approach to the Old Problem of Getting Noticed. […]


Social Media Press Release: A New Approach to the Old Problem of Getting Noticed

When more than 50 people lost their lives in a train wreck in 1906, Ivy Lee—the father of public relations—issued the first-ever news release, a public statement about the crash from Pennsylvania Railroad officials. The New York Times was so impressed with this innovative approach to corporate communications that it published the release verbatim. Getting […]