by Leslie O'Flahavan | Sep 2, 2018 | Featured, Writing Matters Blog
Last month, customer service expert Jeff Toister and I co-presented the webinar, “How to Write Like a Human in an Age of Speed.” Jeff reported the results of his survey, “How Fast Should a Business Respond to an Email?” Did you know that 44% of...
by Leslie O'Flahavan | Sep 17, 2010 | Writing Matters Blog
Ugh. I thought it was just me. But last month's survey (by Xobni and Harris Interactive) on the e-mail habits of American workers shows it's true of most of us: we can't separate ourselves from our work e-mail. 72% of Americans check their e-mail outside...
by Marilynne Rudick | Mar 4, 2010 | Social Media Writing Courses, Writing Matters Blog
Since 2006, pundits have been predicting the death of e-mail. The word on the street is that people–particularly under 30s–have abandoned e-mail for IM, texting, Facebook, Twitter and other social media. Jim Lodico, author of the Social Media 2.0 blog,...
by Marilynne Rudick | Oct 23, 2009 | Plain Language Writing Courses, Social Media Writing Courses, Writing Matters Blog
While updating our web writing courses, I’ve been scouring usability research to find new studies that apply to web writing. The findings from two separate research studies from the Software Usability Research Laboratory (SURL) at Wichita State University remind...
by Leslie O'Flahavan | Jun 28, 2009 | Content strategy, Writing Matters Blog
I’m a big fan of collaborative writing. So no wonder I found Andrew Lih’s book about the world’s largest collaborative writing project fascinating: The Wikipedia Revolution: How a Bunch of Nobodies Created the World’s Greatest Encyclopedia. Wikipedia is often my first...
by Marilynne Rudick | Dec 4, 2008 | Writing Matters Blog
A nightmare from Christmas past: two days before my family’s holiday gathering, I realized that I hadn’t received the many books and CDs I’d ordered from Amazon. When I called Amazon to check, I found out there was a problem with the order and it hadn’t been shipped....
by Leslie O'Flahavan | Nov 17, 2008 | Writing Matters Blog
E-mail marketing isn’t dead, and MailerMailer, a web-based email list management service, can prove it. They’ve just released their semiannual Email Marketing Metrics Report and, as usual, it is full of useful data, charts, and 2008-to-2007 comparisons of...
by Leslie O'Flahavan | Sep 8, 2008 | Writing Matters Blog
Smashing Magazine has published a two-part study in which they analyzed the design choices of the 50 most popular blogs (according to Technorati): Part 1: A Small Design Study Of Big Blogs Part 2: A Small Study Of Big Blogs: Further Findings True to the name of our...
