E-WRITE PSS
Contract GS-02F-0074S
for Writing, Training, Course Development, Materials
September 6, 2012
E-mails are so much a part of our daily communication that we often dash them off without much thought. But thoughtful, effective e-mails accomplish what the writer intended. Read these tips for writing better e-mail subject lines, openings, closings, bodies, calls to action, closings, and signatures.
February 16, 2011
As a long-time newsletter publisher, I am familiar with the reasons to “thin the herd” of subscribers who aren’t reading the newsletter or responding to offers. A clean e-mail list means: Fewer spam complaints or bounces Accurate open and click-through rates The opportunity to focus on subscribers who will convert to sales or take action […]
February 10, 2011
This out-of-office e-mail landed in my inbox a few days ago. I don't know "Bob" personally; he's a member of a Yahoo! group I follow. (To preserve privacy, I have changed all identifying info in the e-mail.) I think Bob's e-mail is one of a kind, and I've been following the out-of-office genre for a […]
December 2, 2010
We all know that a good customer service e-mail is one and done: it answers the customer’s questions or solves the customer’s problems so there’s no need for a second round of contact. A great customer service e-mail goes beyond one and done: it anticipates related questions a customer might have and answers them, too. […]
November 12, 2010
Holiday season is upon us. Many of us will be spending big bucks ordering from online retailers. So all you companies out there that use e-mail to confirm purchases, I’m begging you – use an explicit subject line. (I don’t mean X-rated …) Please do not send me a confirmation e-mail like the one I […]
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