If your company is gearing up to offer customer service via text, that’s great! Your customers are going to love the convenience. Texting is their go-to channel for personal communication, and they’re eager use it to contact companies when they have questions or need...
Usability
ASIS – Writing for the Web
How Little Do Users Read? How Chunking Helps Content Processing Legibility, Readability, and Comprehension: Making Users Read Your Words The Impact of Tone of Voice on Users Brand Perception IAPSC - Member Classifications ISMA - Membership ASIS Membership NIH...
Five Email Bad Habits That Make People Dislike You
“Don’t judge a book by its cover.” Did your mother say this to you? Mine did, especially during my hypercritical middle school years when I’d decide I didn’t like a kid because their Trapper Keeper was a knockoff. "Don’t judge your colleagues by their email habits”...
Back to the Basics: Clean, Modern Writing for Associations – AM&P Lunch and Learn
Download materials for today's session: Presentation: E-WRITE_Back-to-Basics_AM&P_29Aug2017 Handouts: E-WRITE-Handouts_Back-to-Basics_AM&P_29Aug2017
Writing for the Web – CSU
VU/VUMC Transition How Little Do Users Read? How Chunking Helps Content Processing Legibility, Readability, and Comprehension: Making Users Read Your Words The Impact of Tone of Voice on Users Brand Perception CSU - Teacher and Educator Preparation The Power of SUNY...
Repurposing Content for Many Channels and Many Audiences – Forest Service
Download the presentation E-WRITE_Repurposing-Content-US-Forest-Service_11July2017 Workshop samples Forest Service: Your Next Trip to the Great Outdoors Helps the Economy AAUW: The Simple Truth About the Gender Pay Gap NIH: Research Matters FWS: Shared Stories and...
No More “Nonpologies” – Learn to Apologize to Customers Like You Mean It
There are about 1,000 varieties of insincere apology. There’s the smirking “Sorry if you were offended” apology which blames the person you insulted. There’s the oblique, passive voice “Mistakes were made” apology that admits nothing. Nothing! And there’s the...
Writing for the Web – Children’s National 2017
Children's National - Orthopaedic Surgery and Sports Medicine - December 2015 Children's National - Orthopaedic Surgery and Sports Medicine - Current MentalHealth.gov - What to Look For SAMHSA - Grants Children's National - Specialty Care Patients Children's National...
Reading List: Write Better Email
How to Write an “I’m leaving my job” Email That Won’t Burn Bridges You’ve given HR your two weeks notice. You’ve archived your email, returned the back issues of professional journals to the company library, even packed up your sad-looking work sweater and black...
Announcing my new Lynda.com course, “How to Write Customer Service Email”
My Lynda.com course is live! Yep, you read that right! My first Lynda.com course, "How to Write Customer Service Email" is ready to view, and I am thrilled to share it with you. The course is made up of 29 short videos (about 3 minutes each) and loads of handouts and...
