Is your company or government agency using a tone of voice that connects with customers online, or is it using a stale, bureaucratic voice that repels them and breeds distrust or confusion?
In this recorded webinar, you’ll learn what brand voice is and how it’s governed. I’ll lead you through a simple exercise that will help you define your brand voice, which may vary somewhat by project, product, or section of your site. I’ll also discuss the situations in which using an inconsistent voice will cause problems.
Webinar recording: How to Develop an Agency Brand Voice That Connects With Customers Online
June 26, 2019