When you manage your company’s social media, you sometimes get stuck saying the same thing over and over, which can make for a bo-ring feed. Maybe your company is closing a retail location, and you must tell customers repeatedly why you’re closing it and where else they can shop. Or maybe your company has been accused of a trademark violation, and your social feed is full of the Legal-Team-approved statement about why you’re innocent. When you have to post the same words 50 times a day, you’re rightly concerned that you’re not creating a follow-worthy feed.

On January 29 at 2 pm Eastern, join me and Kim Sydow Campbell for our Fix This Writing broadcast on #LinkedInLive. We’ll talk about when it’s OK to reuse the same copy-and-paste post and when you should tailor your words to give them freshness. And we’ll show you how light tweaks to parts of your post will refresh it enough to give you confidence in it.