[This article was originally published by WordRake.] In a just world, you wouldn’t have to convince your subject matter expert colleagues that your plain language edits make...
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Your “Contact Us” Page is Making it Harder for Customers to Contact You
[This article was originally published by ICMI.] Your company’s “Contact Us” page is the most utilitarian, least sexy page at your website. It has one job: helping people who...
Five Tips for Using Gen AI as a Customer Service Reading Tool
[This article was originally published by ICMI.] As a lifelong writing teacher, I’m overwhelmed (traumatized?) by our industry’s gen AI frenzy. Yes, our agents will be faster if...
Writing to Customers Whose First Language Isn’t English
[This article was originally published by Contact Center Pipeline.] All our customers deserve our empathy, but the ones who write to us in English when English isn’t their...
Writing Well When Your Attention is Divided
[This article was originally published by Contact Center Pipeline.] These 10 tips will enable you to focus on your message. Your heart is in the right place. You intend to focus...
Three Ways to Improve Your Writing Process and Reduce Your Suffering
[This article was originally published by WordRake.] If you’re a heartbroken poet living in an unheated garret in Paris, there’s no doubt your writing process includes suffering:...
Help Customers Understand Policies Before They Complain About Them to the Contact Center
If you were building a playground for your local elementary school, you’d never install swings with chains that pinch little fingers or a teeter-totter that catapults...
Use Customers’ Questions to Develop a Better Template for Knowledge Articles
To write great knowledge base articles, you should think like a tailor. To make a bespoke suit jacket, a tailor takes many measurements, everything from the width of the...
How to Edit and Proofread Your Writing: Nine Tips for People Who Hate to Reread
[This article was originally published by WordRake.] I’m weird. I love editing. With a finished draft in hand, I’m eager to ask myself editing questions like “Is this document...