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E-Writing to Customers: A Hands-On Workshop on Writing Social Media Messages

March 21, 2012 @ 8:30 am - 4:00 pm

Register for this March 21 E-Writing to Customers workshop in Suffern, NY

SOCAP’s NY Metro Chapter is hosting a special hands-on workshop to train participants on the necessary skills to effectively communicate using social media.

What you will learn

In this day-long workshop, you will receive guidance and practice in writing to customers in social media. You will gain strategies for making a smooth transition to this new service channel and learn how to:

  • Write to customers in plain language not “legalese”
  • Edit lengthy consumer responses to be used on Facebook and Twitter
  • Revise your own customer communications
  • Write with a tone that is professional and personal but not flippant
  • Decide whether customer service content (such as FAQs) should be published on Facebook or on a branded website
  • Decide whether to identify yourself as a company employee when advocating or discussing a product via social media.


What you should bring

  • Copies of two or three of your company’s e-mails to customers (or templates) that you want to revise during the workshop


Contact: Jack Sullivan (201) 227-5883 or  Mary Ann Kerr (973) 347-9400 x4219


March 21, 2012
8:30 am - 4:00 pm


Crowne Plaza, Suffern NY
Three Executive Boulevard
Suffern, 10901 United States
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