Presentation at the 2013 University of Minnesota Communicators Forum

Your department produces a lot of important, detailed, and well-linked web content. You update some of it frequently (news articles) and some of it rarely (research reports). You’ve developed and edited all that content, and it’s been cleared through the appropriate channels. Now it’s time to be efficient and repurpose your web content for use in social media. Doing so will make your job easier and enable you to continue the conversation with people who have joined your social media channels.
 
In this hands-on session, you’ll learn how your social media communications can be the emissaries for your web content, taking brief messages about your content out into the fast-changing social world. You’ll practice revising association web content for social media by drafting concise, interesting tweets and Facebook posts.  You’ll learn how to:

• Reuse web content as the source material for a tweet, Facebook post, or text message
• Rewrite H1 headings for social media
• Search your web content for evergreen social media content
• Know which types of web content do not make good social media messages