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How to Respond to Angry Customers in Social Media – WACRA Annual Conference

Dusit Thani Hotel - Bangkok Bangkok, Thailand

It's challenging enough for airlines to respond to angry customers when they call us or email us. So how should we respond to them when they tweet or post on Facebook? Angry customers' public complaints in social media can make our airlines look bad, even when we are taking appropriate steps to resolve their problems. […]