Writing for the Web

The graphic design may be a work of art, the technology cutting edge, but it’s well-written content that brings visitors to your site and keeps them coming back. In this course, you’ll learn proven principles of web writing (conciseness, effective hypertext links, putting the message above the fold) to help visitors find information and navigate your site. You’ll learn how to write specifically for online readers. In-class exercises will help you practice your web writing skills. Personal feedback from instructors will build confidence in your web writing.

What You’ll Learn
You’ll learn how web writing is different from print writing and why print documents don’t work on the web as-is.  You’ll learn the traits of a well written website and how to incorporate these traits into your web writing.  You’ll learn how to satisfy the needs of a variety of users and how to help users find what they want.

Course Topics

  • How to write scannable content
  • How to write concisely
  • How to edit your own (and others’) content for brevity
  • How to write effective hypertext links
  • How web writing differs from print writing
  • How to repurpose print documents for the web
  • How to write for search engines as well as human users

Course Activities

  • Review sample web sites, including your own
  • Develop a list of traits of a well-written web sit
  • Write and revise original web content
  • Practice two strategies for editing for conciseness

Course length: one day


What is the cost?

Posted by: Neville Woolery | April 21, 2016 at 04:31:24am

Team, Interested to enroll for the "Writing For Social Media" course. Please get back to me with the details. Phone: +91 9966997973. WhatsApp: +91 9966997973. Skype: leslie@ewriteonline.com.

Posted by: Akhil Verma | September 3, 2020 at 04:05:01pm

Hello, Akhil - Thanks for your interest in my Writing for Social Media course. I usually offer this course onsite, near my office in the Washington, DC area. If you'd like to take this course online, please consider two courses of my LinkedIn Learning courses: https://www.linkedin.com/learning/serving-customers-using-social-media-2/the-special-skills-of-social-customer-care https://www.linkedin.com/learning/customer-service-writing-for-social-media/welcome Thanks, Leslie O

Posted by: Leslie O'Flahavan | September 10, 2020 at 11:00:22am

Hi Leslie- long-time fan here. Will you/have you considered offering online training for this content? We need you!

Posted by: Elizabeth Bicer | February 2, 2021 at 02:51:41pm

Hello, Liz - It's mutual! I'm a long-time fan of yours, too! :) I've long considered offering on-demand online writing for the web training, but I haven't gotten around to creating it yet. However, I DO offer this type of training all the time for companies. I usually do it in the form of a series of customized webinars. If the company wishes to license the curriculum, then--in essence--you have on-demand online web writing training for your company. I've reached out to you via email today, so I hope we'll have a chance to discuss our options soon.

Posted by: Leslie O'Flahavan | February 3, 2021 at 04:34:43pm

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