Social Media Press Release: Tips and Examples

Does the traditional press release format work in the world of 24-hour news, blogs, Facebook and Twitter? Many media professionals think the 100-year-old press release format is ineffective and obsolete. They’re calling for a new approach. Read my companion post: The Social Media Press Release: A New Approach to the Old Problem of Getting Noticed. […]


Social Media Press Release: A New Approach to the Old Problem of Getting Noticed

When more than 50 people lost their lives in a train wreck in 1906, Ivy Lee—the father of public relations—issued the first-ever news release, a public statement about the crash from Pennsylvania Railroad officials. The New York Times was so impressed with this innovative approach to corporate communications that it published the release verbatim. Getting […]