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We create crisp, clear content to convey your message, in your voice. We work with your experts to get up-to-speed on your product or service then produce web, blog, or newsletter content that hits the mark.

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Make your words work. Our strategy services help you define your vision, understand your audience, and plan for long-term growth. Truth be told, terms like “information architecture,” “communication hierarchy,” and “value proposition” make our heart go aflutter.

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Our customized courses are hands-on and practical, heavy on strategies and techniques that help you write better content and documents in less time.

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    March 20, 2015


    Hotel Allegro, Get Your Customer Service Act Together: When Multichannel Goes Wrong

    Last week, I stayed at the Hotel Allegro in Chicago. My stay was OK, maybe a C-. The hotel's under construction, the wi-fi was sketchy, you have to leave the hotel to go to its 312 Chicago restaurant, and the room was really small. I might stay there again, but probably not. Why am I telling you all this? Because my post-stay experience as an Allegro customer presents an object lesson in how not to do multichannel customer service. Here's what happened.

    Read more on the blog »