We create crisp, clear content to convey your message, in your voice. We work with your experts to get up-to-speed on your product or service then produce web, blog, or newsletter content that hits the mark.
We use our proprietary benchmarking tool to score the quality of your customer service e-mail or web content. Learn how you measure up against best practices, your industry, or your competition.
Make your words work. Our strategy services help you define your vision, understand your audience, and plan for long-term growth. Truth be told, terms like “information architecture,” “communication hierarchy,” and “value proposition” make our heart go aflutter.
April 17, 2015
Watch my video interview with Jeff Toister of Toister Performance Solutions. Jeff conducts an annual survey on email response time, asking "How fast do you expect a response to an email you send to a business?" and "How quickly should you respond to an email from a business? A coworker? A friend?" Jeff and I discuss this year's survey, which revealed that email response time expectations continue to escalate: 16.5% of respondents want a business to reply within an hour, 13% will wait four hours, and 43.4% want a response within one day.