We create crisp, clear content to convey your message, in your voice. We work with your experts to get up-to-speed on your product or service then produce web, blog, or newsletter content that hits the mark.
We use our proprietary benchmarking tool to score the quality of your customer service e-mail or web content. Learn how you measure up against best practices, your industry, or your competition.
Make your words work. Our strategy services help you define your vision, understand your audience, and plan for long-term growth. Truth be told, terms like “information architecture,” “communication hierarchy,” and “value proposition” make our heart go aflutter.
March 5, 2014
Companies, we customers know you want our post-purchase feedback. But is it good manners for you to ask us for it anytime, anywhere? Recently, I was surprised and unhappy about a post-purchase survey request I received from FedEx Office, which arrived in my inbox a week after I'd paid for my photocopies in the store. Here's why FedEx's post-purchase survey request was too close for comfort.