We create crisp, clear content to convey your message, in your voice. We work with your experts to get up-to-speed on your product or service then produce web, blog, or newsletter content that hits the mark.
We use our proprietary benchmarking tool to score the quality of your customer service e-mail or web content. Learn how you measure up against best practices, your industry, or your competition.
Make your words work. Our strategy services help you define your vision, understand your audience, and plan for long-term growth. Truth be told, terms like “information architecture,” “communication hierarchy,” and “value proposition” make our heart go aflutter.
October 20, 2013
A few weeks ago, I got fed up with my eyeliner, so I sent a complaint e-mail to Clinique. When I finally received Clinique's reply, I just wanted to crawl back in bed. You see, I spend a lot of time helping customer service organizations write great e-mail to customers. And the e-mail from Clinique is not great. In fact, it’s a collection of some of the worst customer service writing habits I’ve encountered.