The national "Do Not Call" list and anti-spam laws present new challenges for marketers. With customers saying, "don't call us, don't spam us" how can you market your products and services? Take another look at your customer service e-mail. E-mail responses to...
Articles
Use E-Mail as a Management Tool
E-mail is so easy that it's commonplace to receive an e-mail instead of having a five-minute conversation with a colleague down the hall or even the person who shares your office. Is this a poor use of e-mail by a colleague too lazy to deliver the information in...
Six Steps to Selling By E-Mail
Free. . . Sale. . . New . . . Hot. . . Act now! These words announce yet another e-mail sales message. We're inundated with e-mail pitches and wary of anything that sounds too good to be true. So, how do you write your e-mail sales messages so customers will open, and...
One-and-Done Customer Service E-mail: Ending the E-mail Loops
Download our article for Contact Professional magazine (223k, PDF). We share tips for avoiding endless e-mail loops that cost you money and customers. 1. Restate the customer’s question in the opening paragraph of the e-mail. This technique helps the CSR focus on the...
26 Ways to Spruce Up Your Newsletter
If you’ve been publishing for a while, your newsletter content mix may be static. Maybe each issue includes the same tired content: one press release, one “Top Ten Tips” article, and one “News From Headquarters” feature. Or maybe your newsletter is still relatively...
8 Ways to Get Your Manager to Focus on the Content at Your Company’s Website
If you are a web writer, web editor, or content manager, you often find yourself trapped. You have loads of responsibility for publishing user-focused content, but too little authority (or none at all) over the people who contribute that content. You can't "make" your...
Writing for the Web: Show Authors How the Sausage is Made
In October and August, I had the pleasure of teaching a day-long Writing for the Web course for the National Association of Secondary School Principals (principals.org). Sarah Lile, NASSP’s go-getter web editor, invited me to teach and managed the course logistics. ...
