by Leslie O'Flahavan | Nov 15, 2024 | Clients
by Leslie O'Flahavan | Nov 15, 2024 | Clients
by Leslie O'Flahavan | Nov 15, 2024 | Clients
by Leslie O'Flahavan | Oct 29, 2024 | Blog, Featured
[This article was originally published by WordRake.] If you’re a heartbroken poet living in an unheated garret in Paris, there’s no doubt your writing process includes suffering: the hours you spend gazing out the window, the inky splotches your fountain pen leaves on...
by Leslie O'Flahavan | Sep 9, 2024 | Blog, Featured
If you were building a playground for your local elementary school, you’d never install swings with chains that pinch little fingers or a teeter-totter that catapults kindergarteners into the air. A dangerous playground guarantees that half the kids end up in the...
by Leslie O'Flahavan | Aug 12, 2024 | Blog, Featured
To write great knowledge base articles, you should think like a tailor. To make a bespoke suit jacket, a tailor takes many measurements, everything from the width of the shoulders to the circumference of the wrist. All those measurements enable the tailor to create a...
by Leslie O'Flahavan | Jun 30, 2024 | Blog, Featured
[This article was originally published by WordRake.] I’m weird. I love editing. With a finished draft in hand, I’m eager to ask myself editing questions like “Is this document convincing?”, “Have I given too much detail or just enough?”, and “Have I written in plain...
by Leslie O'Flahavan | Jun 11, 2024 | Blog, Featured
“Too long, uncaring, and off-brand.” Three criticisms you never want to hear about your social media responses to customers! But it can be difficult to write posts that are short enough, empathetic enough, and on-brand when you have hundreds of cranky customers...
by Leslie O'Flahavan | May 6, 2024 | Blog, Featured
[This article was originally published by WordRake.] “How hungry is my reader?” When we sit down to write a web page, report, proposal, or blog post, we’re often plagued by uncertainty about our readers’ appetite for our content. Am I writing for a headline-only...
by Leslie O'Flahavan | Mar 25, 2024 | Blog, Featured
A version of this blog first appeared on the North Bridge Group website. Publication date: March 10, 2024 You’re a CSR, and there’s so much you hate about your job. Customers shriek at you all day. Your boss’s expectations are unreasonable: “Answer faster! Reply...
