While contact centers are spending lots of energy servicing newer channels, many customers still prefer email. However, social media and chat have changed what customers expect from email. In the age of social media, companies must to renew efforts to write high quality, brief, responsive email to customers who want to reach them that way. In this session, you’ll revisit best practices for writing email to customers and how customer expectations for this channel have changed. Learn how to get the best from email – and avoid the channel’s natural pitfalls. Leave armed with the tools you need to improve your email service.

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