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SOCAP Symposium: How to Speak in One Consistent Brand Voice – Air Canada Case Study

SOCAP Symposium 2017 Fairmont Chicago, 200 N. Columbus Drive , Chicago, IL, United States

      I'll be co-presenting with Vicki Benoit, Air Canada's Director of Customer.   In this session, Vicki Benoit of Air Canada will provide a case study that describes the "AC Talks" project it completed in 2016, with the support of Leslie O’Flahavan of E-WRITE. The AC Talks project broke down silos at Air […]

SOCAP Symposium: How to Speak in One Consistent Brand Voice – Air Canada Case Study

SOCAP Symposium 2017 Fairmont Chicago, 200 N. Columbus Drive , Chicago, IL, United States

      I'll be co-presenting with Vicki Benoit, Air Canada's Director of Customer.   In this session, Vicki Benoit of Air Canada will provide a case study that describes the "AC Talks" project it completed in 2016, with the support of Leslie O’Flahavan of E-WRITE. The AC Talks project broke down silos at Air […]