The first sentence of an email to a customer gets more attention than all the other sentences combined. Here are 12 different ways to write a first-impression sentence that gets the email conversation off to a great start.
Well, maybe not perfect, but much better. After my friend Steve's abysmal car rental experience with Avis, he gladly completed an online customer satisfaction survey. He wanted Avis to know he was a most disappointed customer. Little did he know that he was about to become a more disappointed customer.
For years, we've been saying, “A complaint is a gift.” Well, if we’ve really meant it, we need to treat one-star ratings and low reviews as gifts, too. While we may fail to win over the most disappointed customers, we can demonstrate that we are listening, we are accountable, and we care.
When it comes to writing emails to customers, contact center managers fall into two camps. The first is the “Have You Seen Their Writing?” camp. These managers are so concerned about their agents’ poor writing skills that they require agents to use canned responses when they reply to customers’ emails. The second is the “Keepin’ it Real” camp. These managers are so concerned about the authenticity of their agents’ emails to customers that they reject templates. These managers know that their no-template approach makes it likely that agents will send some poorly writtenemails to customers, but requiring agents to use templates is just too robotic. So, who’s right?
American Nurses Association seeks an experienced public relations professional immediately for temporary assignment of 4 months. Must have excellent writing skills to include speechwriting, news releases, talking points; experience in traditional media relations and social media campaigns; and ability to produce compelling PowerPoint presentations.
While on a work trip to Las Vegas, I found a long, straight hair in my Starbucks oatmeal. I wasn't happy. With stomach rolling, I put down my spoon and and reached for my phone to tweet Starbucks. After a brief Twitter exchange, Starbucks and I shared an extended email exchange. Read Starbucks' emails and my comments on why some of their customer service writing choices don't work.
Since I started E-WRITE in 1996, I've focused on being business friends with my competitors instead of seeing them as a threat to my own success. This attitude has yielded so much good! Without these competitor-friends, I’d have fewer clients and prospects, and far less job satisfaction. I know how much good my competitors have done for me.
You do not need to know how to recognize a mental health condition to help someone with one. You don’t need to know that someone is low or depressed to create a connection that enables them to cope, and maybe even begin recover. All you need to do is create the opportunity to listen.
Through March 2021, You can take two of my LinkedIn Learning writing courses for free!