- F-Shaped pattern for reading web content
- When content helps users focus, they switch from scanning to reading
- Aetna Pandemic Preparations
- Lobby or room? Financial Women’s Association
- Lobby or room? Women’s Bar Association
- Lobby or room? Peace Corps – Learn about Volunteering
- Communication or dissemination: InterAction’s Recognizing and Responding to Stress page
- Anticipate and answer users’ questions: AAUW – How to Join
- Anticipate and answer users’ questions: FWA – Membership
- Task-oriented content? UCSD – How to Request a Transcript
- Task-oriented content? Chicago Bar Association’s Moot Court Competition page
- Bite, snack, and meal: NARAL – Take Action
- Bite, snack, and meal: AAUW – Home
- Bite, snack, and meal: Department of Education – Publications
- Bite, snack, and meal: Arizona Rural Hospital Facilities and Market Study
- Scannable – CDC’s Pedestrian safety page
- Scannable – NOW’s Take Action page and Remove Prosecution of Sexual Assault from Military Chain of Command page
- Add headings – NOW’s New Student Loan Bill Needs Your Support page
- Scannable content? AIR’s About Us page
- Concise content – Blue Jay Consulting’s Approach page
- Repurposing: 9-11 Commission Report page
- Repurposing: TTB.gov’s wine labeling brochure
- AAUW content case study: Crossing the Line report
