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AAUW – Writing for the Web

by Leslie O'Flahavan | Uncategorized | 0 comments

F-Shaped pattern for reading web content
When content helps users focus, they switch from scanning to reading
Aetna Pandemic Preparations
Lobby or room? Financial Women’s Association
Lobby or room? Women’s Bar Association
Lobby or room? Peace Corps – Learn about Volunteering

Communication or dissemination: InterAction’s Recognizing and Responding to Stress page

Anticipate and answer users’ questions: AAUW – How to Join
Anticipate and answer users’ questions: FWA – Membership

Task-oriented content? UCSD – How to Request a Transcript
Task-oriented content? Chicago Bar Association’s Moot Court Competition page

Bite, snack, and meal: NARAL – Take Action
Bite, snack, and meal: AAUW – Home
Bite, snack, and meal: Department of Education – Publications
Bite, snack, and meal: Arizona Rural Hospital Facilities and Market Study

Scannable – CDC’s Pedestrian safety page
Scannable – NOW’s Take Action page and Remove Prosecution of Sexual Assault from Military Chain of Command page
Add headings – NOW’s New Student Loan Bill Needs Your Support page
Scannable content? AIR’s About Us page

Concise content – Blue Jay Consulting’s Approach page

Repurposing: 9-11 Commission Report page
Repurposing: TTB.gov’s wine labeling brochure

AAUW content case study: Crossing the Line report

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