Brand guidelines
- Adobe Corporate Brand Guidelines
- Anthem Writing Style Guide
- Arthritis Foundation Brand Messaging Guide
- Boy Scouts of America Brand Identity Guide: online and in PDF
- DFW Airport Brand Guidelines
- Easy Group Brand Manual
- Fandango Brand Guide
- Kansas State Brand Guide
- Mailchimp’s Voice and Tone site
- Skype Brandbook
- United Way Brand Standards and Guidelines
Resources
- The Four Dimensions of Tone of Voice – Nielsen Norman Group
- The Content Corner: Finding Your Voice – Digital.gov
- Plain Language: Beyond a Movement – Plainlanguage.gov
