I admit it. I hate the term “soft skills” and want everyone to stop using it. Right now. It’s vague, it’s dismissive, and it pits “soft” skills against “hard” ones when we know support professionals...
Writing Matters Blog
Webinar recording: How to Develop an Agency Brand Voice That Connects With Customers Online
Is your company or government agency using a tone of voice that connects with customers online, or is it using a stale, bureaucratic voice that repels them and breeds distrust or confusion? In this...
Getting Our Stories Straight: How to Deliver Consistent Communication in an Omnichannel World
You know that scene in the heist movie? The one that comes right after the criminals rob the bank but right before the cops bust in? When the ringleader says, “We’ve got to get our stories straight...
Yes, Writing to Customers in Social Media Does Require Special Skills
Wow. It's been a decade since companies began offering customer service via social media, and we certainly have improved over the years! We've shed outsized fears about being criticized by customers...
Nine Tips for Helping Your Customer Service Agents Write Better-Faster Emails
With the rise of SMS, chat, and social media, is using email for customer service as quaint as sending postal mail? "Tell us about the old days, Grandpa. Did you really have to lick an envelope to...
Recorded webinar: How to Write Like a Human in an Age of Speed
Last month, customer service expert Jeff Toister and I co-presented the webinar, "How to Write Like a Human in an Age of Speed." Jeff reported the results of his survey, "How Fast Should a Business...
Is Your Email Scorecard Making Agents’ Writing Worse?
Stay with me here as I connect this sad spelling test story to the task of scoring email quality in a contact center. When managers score agents’ email quality in a “gotcha” fashion, or when they...
Can Bad Writers Improve? If You Coach Them, Yes
I can picture you. It’s the end of a busy week and you’ve finally carved out an hour or so to do a quality check on the emails your agents send to customers. From the “Sent” pile, you randomly grab...
I’m featured in this USA Today article! “Five things your airline should never say”
I. Am. Pumped! Last October, I met consumer advocate and syndicated travel writer Christopher Elliott when he gave a wonderful presentation at a customer relations conference. When I proposed that...
Yes, Boomers Do Want to Text Your Company for Customer Service
If your company is gearing up to offer customer service via text, that’s great! Your customers are going to love the convenience. Texting is their go-to channel for personal communication, and...
Five Email Bad Habits That Make People Dislike You
“Don’t judge a book by its cover.” Did your mother say this to you? Mine did, especially during my hypercritical middle school years when I’d decide I didn’t like a kid because their Trapper Keeper...
No More “Nonpologies” – Learn to Apologize to Customers Like You Mean It
There are about 1,000 varieties of insincere apology. There’s the smirking “Sorry if you were offended” apology which blames the person you insulted. There’s the oblique, passive voice “Mistakes...