Is your company or government agency using a tone of voice that connects with customers online, or is it using a stale, bureaucratic voice that repels them and breeds distrust or confusion?
In this recorded webinar, I cover what brand voice is and how it’s governed. I show examples of content that’s written in a voice that supports the brand and some examples that don’t. I take you through a simple exercise that will help you define your brand voice, which may vary somewhat by project, product, or section of your site. I also discuss the situations in which using an inconsistent voice will cause problems.