At last, the economy is picking up a little. After a couple of years of "doing more with less," you may be lucky enough to be hiring. Maybe you've spent all morning digging through cover letters,...
Writing Matters Blog
How to Write Email Templates That Don’t Make Customer Service Agents Sound Like Robots
When it comes to writing emails to customers, contact center managers fall into two camps. The first is the “Have You Seen Their Writing?” camp. In this camp, managers are so concerned about their...
E-WRITE’s Eight-Course Writing Curriculum Helped a Government Agency Write Right
Over the last six months I’ve been involved in a dream-come-true project. For the U.S. Energy Information Administration (EIA), I developed a full writing curriculum—a set of eight different writing...
Hotel Allegro, Get Your Customer Service Act Together: When Multichannel Goes Wrong
Last week, I stayed at the Hotel Allegro in Chicago. My stay was OK, maybe a C minus. The hotel's under construction, the wi-fi was sketchy, you have to leave the hotel to go to its 312 Chicago...
Why Your Site Needs a Style Guide and a Governance Handbook: Interview with Courtney Reyers of NAMI
I’d like you to meet Courtney Reyers, Director of Publishing at the National Alliance on Mental Illness (NAMI). Courtney has just led NAMI through the two-year process of re-thinking,...
This law firm’s marketing copy is so dry it makes me thirsty
My goodness. This brochure copy from a Baltimore law firm -- one I've worked with and really like -- has to be the flattest, driest writing ever. Legal Services AvailableBased on conversations and...