True to the name of our blog, I’m going to take look at a handful of writing-related trends this study found:
- 76% had no ads in the articles. This finding seems like common sense to me. If a blog is how we maintain a conversation, a mid-post sales pitch might “ruin the mood.”
- More than 50% show between 10 and 18 posts on their start page. This number of posts seems just right. Too many posts and readers are scrolling endlessly; too few posts and readers are clicking endlessly.
- 34% used 85-94 characters per line. While this number of characters may seem longish, it’s consistent with a 2005 usability study that found readers are able to read long lines faster than they read short lines. Given that many blog subscribers scan, these longer lines help.
- 98% of the top blogs used dark text on a white background. And so they should.
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