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How to Write Social Media Templates That Won’t Make You Sound Like a Robot – Online course, Part 2
September 6, 2019 @ 2:00 pm - 3:00 pm
$179 – $379
On September 5 and 6, 2019, I’m teaching a two-part online course for SOCAP: “How to Write Social Media Templates That Won’t Make You Sound Like a Robot”
Timeframe: Two 60-minute online sessions (2pm ET)
- Part 1: Thursday, September 5, 2019, 2:00 pm–3:00 pm ET
- Part 2: Friday, September 6, 2019, 2:00 pm–3:00 pm ET
Part 1 topics
- Understand risks and rewards of using templates to communicate with customers
- Assess what your own template library is doing for your operation and what it might be costing your operation
- Recognize the signs of a healthy, up-to-date template library
- Assess whether your templates are written in your company’s brand voice
Part 2 topics
- Identify the templates that are used 90% of the time
- Get frontline agents’ input on how they use the templates
- Learn how to write templates that make free texting easy
- Plan for ongoing maintenance of your template library to avoid big rewrite projects in the future
