I’ve spent the last two days attending (and speaking at) the ACCE Call Center Management Conference. I have heard lots of insightful presentations about providing excellent customer service and I’ve met some really intelligent and interesting people. It’s been a great event.
And I have heard some buzzwords! Some buzzwords that are new to me and that strain the English language to the breaking point. We’re not talking about the tame paradigm shift or the old school think outside the box. No, we are talking about some killer buzzwords, ones that leave actual meaning in the ditch beside the road.
Here’s a short list of new items for my buzzword collection:
- baked in, as in “That analytics feature is baked into our system.”
- scale, as in “This project model is not going to scale.”
- federate, as in “Our group needed to federate the task.”
- decisioning, as in “We used real time decisioning to spur proactive events.”
- career pathing, as in “We have a low rate of staff turnover because we offer career pathing.”
- space, as in “We intend to be leaders in the pharmaceutical space.”
- incent, as in “We incent our sales team for bringing in repeat business.”
My all-time favorite buzzword:
- attrit, as in “Generally, we don’t want to lay people off. We’d rather attrit them.”
Do you love buzzwords? When you attend a meeting or a conference, do you enjoy a robust round of Business Buzzword Bingo? If so, let’s keep the list going. Send me your favorite buzzwords or post a comment here.
— Leslie O’FlahavanTags: Plain language, Usage, Words