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DRAFT – United apology email

http://www.foxnews.com/travel/2014/08/05/united-airlines-sends-insincere-unspecific-apology-letter-to-passenger/ http://www.ijreview.com/2014/07/163248-customer-service-fail-united-airlines-apology-letter-accidentally-hilarious/...
Your FAQs Are the Junk Drawer of Self-Service

Your FAQs Are the Junk Drawer of Self-Service

[This article was originally published by ICMI.] I wish FAQs were the 8-track players of customer self-service, but they are not. Lots of companies still publish FAQs pages and lots of desperate customers go to those pages for help. And though I usually avoid sweeping...
Writing Well When Your Attention is Divided

Writing Well When Your Attention is Divided

[This article was originally published by Contact Center Pipeline.] These 10 tips will enable you to focus on your message. Your heart is in the right place. You intend to focus on the important writing tasks on your to-do list: that detailed response to an angry...
Guide to Writing for Social Media

Guide to Writing for Social Media

We developed this social media writing guide for the Centers for Disease Control. While the examples will be most relevant to health communicators, the guidance about writing for social media is practical for any organization that wants to provide high quality social...