While support centers are spending lots of energy launching, training for, and monitoring service in chat and social media, many customers still prefer email. According to Dimension Data, email is the second most popular support channel for Baby Boomers and Gen X-ers and the most popular channel for Gen Y-ers. Whether email as a support channel is “dying” may be up for debate, but what’s certain is that email’s not dead yet. In this session, you’ll learn best practices for writing emails to customers and learn how social media and chat have changed the landscape for customer service email.