The HDI Southern Virginia Chapter is pleased to invite you to our first meeting of 2017 at the Liberty Tax Headquarters in Virginia Beach, Virginia!

For our first meeting of 2017, we are excited to welcome Leslie O’Flahavan, owner of E-WRITE, to present on “How to Write a Great Email to Customers in the Age of Social Service”

While support centers are focusing on delivering service via chat and social media, many customers still prefer email. But these newer channels have changed what customers expect from email. Companies can’t do email the old way: slowly, badly, or with stale canned content. In the social media age, support organizations must renew their efforts write high-quality, brief, responsive email to customers who want to reach them that

In this session, you’ll revisit best practices for writing email to customers and learn how social media and chat have changed the landscape for customer service email.

You’ll learn:

• How social service and chat have changed what customers expect from email service
• Which types of service is best delivered via email
• Why agents must use templates to write high-quality email
• How to get the best from email and avoid the channel’s natural pitfalls