Writing Matters Blog - Page 8 of 16

Hotel Allegro, Get Your Customer Service Act Together: When Multichannel Goes Wrong

by Leslie O'Flahavan | Mar 20, 2015

Last week, I stayed at the Hotel Allegro in Chicago. My stay was OK, maybe a C minus. The hotel's under construction, the wi-fi was sketchy, you have to leave the hotel to go to...

Why Your Site Needs a Style Guide and a Governance Handbook: Interview with Courtney Reyers of NAMI

by Leslie O'Flahavan | Feb 9, 2015

I’d like you to meet Courtney Reyers, Director of Publishing at the National Alliance on Mental Illness (NAMI). Courtney has just led NAMI through the two-year process of...

This law firm’s marketing copy is so dry it makes me thirsty

by Leslie O'Flahavan | Jan 11, 2012

My goodness. This brochure copy from a Baltimore law firm -- one I've worked with and really like -- has to be the flattest, driest writing ever. Legal Services AvailableBased on...